Season Of by Taylor Roberts: Mental Health Advocacy Meets Fashion at ArtHouse Collective

Season Of, founded by Taylor Roberts, is not just a clothing brand; it’s a multifaceted platform that integrates clothing, media, wellness events, and charitable collaborations. Created with a purpose far beyond fashion, Season Of blends Taylor’s creative writing, visual art, and mental health advocacy into every piece. The brand’s collections explore different aspects of mental health, aiming to educate and share the struggles and triumphs of those navigating mental health challenges. Each collection features Taylor’s original illustrations and poetry, creating a deeply personal and powerful connection between the art and its message.

Season Of was also designed as a collaborative platform, partnering with other artists, brands, and charities to foster a community where people can vulnerably share their mental health journeys. Its name, intentionally open-ended, reflects Taylor’s vision of inclusivity and adaptability.

A Blend of Elevated Streetwear and Meaningful Art

The tagline, “For those who don’t feel the same every season,” captures the essence of Season Of’s audience: individuals navigating the complexities of mental health while seeking stylish, high-quality clothing. Season Of’s style marries elevated streetwear with profound messaging.

Take, for instance, the Mixed Feelings Collection, launched in September to honor National Recovery Month and Suicide Awareness Month. The collection featured purple and blue dye patterns, colors symbolizing each cause, highlighting Taylor’s meticulous attention to detail and purpose-driven approach.

Behind the Scenes: Crafting Purposeful Collections

Each Season Of collection begins with a powerful piece of writing by Taylor that sets the tone for the designs. From there, she builds a mood board and collaborates with an illustrator to bring the vision to life. Every detail, from the season of launch to the color scheme, aligns with the collection’s mental health theme.

Taylor’s hands-on process ensures that the final product is both visually stunning and emotionally resonant. For her, clothing is more than just fashion—it’s a medium for connection, healing, and awareness.

Excitement for ArtHouse Collective

Season Of is thrilled to be apart of ArtHouse Collective, a space that perfectly aligns with its values of creativity and community. “Ryan is always so organized and kind to work with,” Taylor shared. “The community surrounding ArtHouse is always supportive and with open arms. We are looking forward to being back and sharing our message with the loving community they possess.”

At the event, Season Of will showcase its Anniversary Collection of pastel knitwear jerseys. This collection, launched in honor of the brand’s three-year anniversary, carries subtle but powerful meaning. The number three symbolizes harmony and is tied to the “333 rule,” a psychological practice used to cope with anxiety.

A Vision for Growth

Taylor’s mission with Season Of is clear: to create community and encourage open dialogue about mental health, from struggles to triumphs. Each piece of clothing serves as a reminder of self-love and the importance of choosing oneself. “You are NEVER alone,” Taylor emphasizes, “Season Of’s community is your forever friend.”

Looking ahead, Season Of is poised for expansion in all areas, from its internal team and merchandise offerings to events and an upcoming media sector.

A Note for Aspiring Creatives

To those dreaming of starting their own creative endeavors, Taylor offers this advice: “Don’t sit on a great idea. You really can do a lot with a little. If your heart is in it, there is no such thing as failure. Be open to learning no matter how quick you grow.”

See Season Of at ArtHouse Collective

Join us at ArtHouse Collective to experience the inspiring and impactful work of Taylor Roberts and Season Of. Explore their latest collections, including the Anniversary Collection, and connect with a community dedicated to creativity and mental health advocacy. Don’t miss this opportunity to see their pop-up in action! RSVP HERE to be part of this transformative event.